Social Media Is Official Media

by AnaRC · 24 comments

Most of the times when I speak to a crowd of professionals about social media, the same question tends to come up: “How do I separate business and work?” Well my answer is and will always be the same.  “Don’t say on social media what you wouldn’t say on tv” and this is regardless of the account you are using.  Personal, business, volunteer accounts.  They should all be treated with the same precaution.

The Washington Post just suspended Mr. Wise for something (a joke) he posted on Twitter about Mr. Roethlisberger.  This is no surprise to me.  I don’t care what the content was or the level of guilt Mr. Wise had.  That’s not the point here.  Instead it’s the mere fact that someone can receive a punishment based on a tweet.  To this point, Sree Sreenivasan, a digital media professor at the journalism school of Columbia University stated for the New York Times that “a journalist’s reputation is on the line with every tweet, for better or worse,”

I would add even more to that.  A company’s reputation, a career reputation, a non-profit organization’s reputation can apply the same concept.  On the line with every tweet, for better or worse! That’s great news or bad news.  This will all depend on your position.  Are you managing the conversation? Ar you allowing others to manage your conversation?  I hope this will be a lesson to all and that we take a further step to use social media for the better chance.

Brian Solis wrote a remarkable post about this.  Not only did I steal his picture (above) but I also brought my favorite part here for you:

Before we represent our day job as marketers, customer service professionals, artists, advertisers, branding experts, product designers and developers, et al, we ARE individuals and consumers with views and opinions tied together by personality and passion. The Social Web presents us with an opportunity to amplify our unique persona as an individual and also as a representative for an organization. Our perspective, and the way we share it, establishes character, earns trust and respect, builds presence, and attracts crowds of individuals who also maintain loyal communities of followers for each entity, but not equally.

What do you think? many feel like this new wave of social media is taking all the fun away because we can’t be “ourselves”.  Is that your case? How do you manage you personal/professional personas?  I used to have 300 accounts (one for each project) but now I only have one and just know that it represents all my projects.  Is that how you do it? I would love to hear from you.

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{ 24 comments… read them below or add one }

Micheal September 2, 2010 at 8:22 am

Great post. Thanks for sharing

Gavin September 2, 2010 at 8:33 am

Quite a remarakable post. Really like it.

Maria September 3, 2010 at 8:31 am

Truly expressed. Nice one!!

Brian September 3, 2010 at 8:41 am

Thanks for the update. Really like the facts.

Linda September 4, 2010 at 8:27 am

More than the content I really like the pic used. By the nice post.

Rohnald September 4, 2010 at 8:41 am

Thanks for sharing this experience. I really like it.

Nancy September 6, 2010 at 8:31 am

Nice facts and information expressed.

Bobby Carol September 6, 2010 at 8:42 am

Thanks for updating and enhancing my knowledge reagrding the Social media through your experience.

Bob Smith September 7, 2010 at 8:51 am

Well realy like the post. Thanks for the update!!!

Kimbly Jackson September 7, 2010 at 9:01 am

Thanks for sharing your experience and updating our knowledge towards social media. I really the facts expressed up by you.

Steve September 8, 2010 at 6:32 am

Really like it. Looking forward to more of such post.

Lara September 9, 2010 at 7:59 am

Well thanks for sharing that incredible message and thanks for spreading the awareness. Really you opened my eyes.

Matthew September 9, 2010 at 8:18 am

I never thought that something funny said or expressed on social media can be so painful. Thanks for the updation.

Maggie September 10, 2010 at 8:29 am

Never expected this thing can really happen, may be the reason that it didn’t happen to me or people around my circle. Thanks for the update.

Paul Hickens September 10, 2010 at 8:41 am

Thanks for sharing the experience and updating we guies on a high note.

Steve Thomson September 11, 2010 at 8:37 am

Well, quite an interesting & updating post. Thanks for spreading the awareness.

Lara Smith September 11, 2010 at 8:49 am

I never thought in this perspective. Thanks for clearing my vision towards social media.

Richard Lobeck September 16, 2010 at 8:33 am

Well, a great post and thanks for the bringing out the real face of social media and what it can lead too.

Micheal Gardner September 16, 2010 at 8:45 am

After reading this, I only have one thing to say that social media is not a place where anything remains in secret.

Smith Johnson September 17, 2010 at 8:30 am

Thanks for updating us with those great facts. From now on I’ll surly be cautious with what I’m posting or tweeting.

Travis Cooper September 17, 2010 at 8:43 am

I must say its truly a new face of Social media you have introduced us. Thanks for sharing!!!

Mary Thomson September 18, 2010 at 8:32 am

Real worth of infromation. Thanks for sharing!!!

Rohnald Kallis September 21, 2010 at 8:16 am

The post seems to be really refreshing and a real eye-opener towards Social media. Seriously thanks for spreading the awareness.

Jennifer Boucher September 21, 2010 at 8:31 am

Seriously, most of the people must not be knowing this, but social media can really cause harm and humiliation if they don’t pay attention of what they are sharing or commenting.

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