Most of the times when I speak to a crowd of professionals about social media, the same question tends to come up: “How do I separate business and work?” Well my answer is and will always be the same. “Don’t say on social media what you wouldn’t say on tv” and this is regardless of the account you are using. Personal, business, volunteer accounts. They should all be treated with the same precaution.
The Washington Post just suspended Mr. Wise for something (a joke) he posted on Twitter about Mr. Roethlisberger. This is no surprise to me. I don’t care what the content was or the level of guilt Mr. Wise had. That’s not the point here. Instead it’s the mere fact that someone can receive a punishment based on a tweet. To this point, Sree Sreenivasan, a digital media professor at the journalism school of Columbia University stated for the New York Times that “a journalist’s reputation is on the line with every tweet, for better or worse,”
I would add even more to that. A company’s reputation, a career reputation, a non-profit organization’s reputation can apply the same concept. On the line with every tweet, for better or worse! That’s great news or bad news. This will all depend on your position. Are you managing the conversation? Ar you allowing others to manage your conversation? I hope this will be a lesson to all and that we take a further step to use social media for the better chance.
Brian Solis wrote a remarkable post about this. Not only did I steal his picture (above) but I also brought my favorite part here for you:
Before we represent our day job as marketers, customer service professionals, artists, advertisers, branding experts, product designers and developers, et al, we ARE individuals and consumers with views and opinions tied together by personality and passion. The Social Web presents us with an opportunity to amplify our unique persona as an individual and also as a representative for an organization. Our perspective, and the way we share it, establishes character, earns trust and respect, builds presence, and attracts crowds of individuals who also maintain loyal communities of followers for each entity, but not equally.
What do you think? many feel like this new wave of social media is taking all the fun away because we can’t be “ourselves”. Is that your case? How do you manage you personal/professional personas? I used to have 300 accounts (one for each project) but now I only have one and just know that it represents all my projects. Is that how you do it? I would love to hear from you.